My name is ECe

Shop our bestselling styles now. Inspired by the Indian paisley patterns, embroidered all over and finished by hand.
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Blouses and Tops

Iconic traditional blouses reinvented. 

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Long Dresses

Midis and Maxis - our most popular shapes.

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Short Dresses

Playful minis for your next vacation.

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SEASONAL

SALE

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As seen in

EDIT

ELEVEN MARCH11

What would you wear for a day by the pool? Choose one of our coverups from the ELEVEN line. Select between a variety of solhouettes and colorways to achieve the look of your dreams. Perfect for poolsides, sandy beaches and vacationaing all year around.

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My name is Ece

Inspired by Indian Paisley print and finished in a variety of colors. Our bestselling style is here to stay. Crafted from linen, embroidered all over, and hand finished to perfection.

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New Arrivals

European linen, colorful embroidery, playful tassels and intricate hand finishing—these are the beauty marks of our premium fine fashions. Find your perfect summer dress or blouse from our latest collection. 

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Made-to-Order

See something you love? Get new styles before anyone else with our made to order option. Order pieces as soon as they appear online, even before they arrive in our warehouse. Styles ship to your doorstep in up to 14 days. 

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EDIT
Traditional

The term Vyshyvanka originated from the East Slavic word "vyshyvka" meaning "stitch patterns”. In this selection you will find our modern styles with a traditional feel.

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VYSHYVANKA
ICONIC & MODERN

The traditional Ukrainian embroidered blouse, or how it’s called in Ukraine - Vyshyvanka - has been worn by women and men for centuries. 

An iconic classic, just like the little black dress or blue jeans. Traditionally only done in white, red, or black fabric, this timeless classic has been updated with a modern twist by adding color, tassels, and embroidery beyond the traditional sleeves, making it a resort-wear hit designed for your next adventure. 

We are proud to revive and keep the traditional needlework and heritage design alive in a modern, wearable way.

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Our customers say

Very surprised by the quality, appreciate the work on the sleeves - true work of art!

Angela

Worth every dollar! Exceptional!

Sandra

This mini dress was an essential piece to my girls trip to the beach last weekend. Wore at the beach and out to dinner, can’t wait for my next purchase!

Michelle

Good quality and exactly like the picture

Liza

Best dress i ve ever bought. Very comfortable in Texas heat and was gorgeous on.

Linda

this dress ha a slightly oversized fit, looks very cool and modern. quality is superb. received tons of compliments!!!

Michelle L.
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